#programmatic advertising
#programmatic advertising

fromThe American Prospect

1 day ago

Why We're Removing Our Programmatic Ads - The American Prospect

Programmatic advertising will be removed from The American Prospect's website to respect reader privacy and improve user experience.

6 days ago

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.

Marketing tech

Reclaiming The Original Promise Of Programmatic | AdExchanger

Marketing tech

CIMM Is Out To Prove That All Media Isn't Equal | AdExchanger

Five Questions To Ask Before Handing The Keys To Your Programmatic Partner

Evaluating programmatic partners requires looking beyond features to understand their operating model and potential conflicts of interest.

Future of Marketing Briefing: A cynic's guide to the most transparent dispute in programmatic history

Transparency disputes in programmatic advertising reveal deeper control issues among major holding companies and The Trade Desk.

fromThe American Prospect

1 day ago

Why We're Removing Our Programmatic Ads - The American Prospect

Programmatic advertising will be removed from The American Prospect's website to respect reader privacy and improve user experience.

6 days ago

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.

Reclaiming The Original Promise Of Programmatic | AdExchanger

Fragmentation in programmatic advertising complicates access to audiences, especially for smaller agencies, but AI offers new solutions to manage this complexity.

CIMM Is Out To Prove That All Media Isn't Equal | AdExchanger

Programmatic ad tech often neglects media quality nuances, leading to industry challenges and overspending on low-quality ads.

Five Questions To Ask Before Handing The Keys To Your Programmatic Partner

Evaluating programmatic partners requires looking beyond features to understand their operating model and potential conflicts of interest.

more#programmatic-advertising

Future of Marketing Briefing: A cynic's guide to the most transparent dispute in programmatic history

Transparency disputes in programmatic advertising reveal deeper control issues among major holding companies and The Trade Desk.

1 day ago

CNN builds in-house agent infrastructure as it prepares for AI-driven media trading

CNN plans to implement agentic infrastructure for media transactions by Q1 2027, focusing on testing and buyer behavior in 2026.

Marketing

4 days ago

How Samsung Ads And Crumbl Got Their CTV Campaign To Perform Like Social | AdExchanger

Crumbl's success is driven by social media and its mobile app, which accounts for over 50% of sales.

4 days ago

Future of Marketing Briefing: Horizon Media is building a platform to orchestrate ad tech from a single command center

Horizon Media is developing an orchestration and intelligence layer to integrate various media marketplace partners into a central command center.

After The Trade Desk's audit row, rivals rush to pitch features and transparency chops

Transparency crises in ad tech prompt competitors to pitch their services, but buyers remain skeptical and focused on value over transparency claims.

Marketing

The Wires 2026: "I'm Looking for Authenticity and Real Outcomes" - ExchangeWire.com

from24/7 Wall St.

Marketing tech

Back From the Dead: The Trade Desk Soars as Hope Is Resurrected

4 days ago

After The Trade Desk's audit row, rivals rush to pitch features and transparency chops

Transparency crises in ad tech prompt competitors to pitch their services, but buyers remain skeptical and focused on value over transparency claims.

Marketing

The Wires 2026: "I'm Looking for Authenticity and Real Outcomes" - ExchangeWire.com

The Wires celebrates a decade of recognizing excellence in ad tech with a diverse judging panel evaluating impactful entries.

from24/7 Wall St.

Marketing tech

Back From the Dead: The Trade Desk Soars as Hope Is Resurrected

Anzu and OpenX Partner to Bring Programmatic In-Game Advertising to Marketers

Anzu partners with OpenX to enhance in-game advertising capabilities for marketers across various platforms.

Anzu and OpenX Partner to Bring Programmatic In-Game Advertising to Marketers

Anzu partners with OpenX to enhance in-game advertising capabilities for marketers across various platforms.

Vodafone Achieves 176% Lift in Campaign Awareness for In-Game Ad Campaign

Vodafone's programmatic in-game advertising campaign in Trackmania successfully generated awareness and consideration for its high-speed internet offering among German gamers.

Anzu & Oracle Moat Enable First-To-Market Viewability Measurement for In-Game Ads

Anzu and Oracle Moat launch first-to-market third-party viewability measurement for in-game advertisements across mobile and PC platforms.

fromThe Drum

Marketing tech

Integrating not interrupting: can virtual out-of-home ads entice marketers?

Anzu and OpenX Partner to Bring Programmatic In-Game Advertising to Marketers

Anzu partners with OpenX to enhance in-game advertising capabilities for marketers across various platforms.

Anzu and OpenX Partner to Bring Programmatic In-Game Advertising to Marketers

Anzu partners with OpenX to enhance in-game advertising capabilities for marketers across various platforms.

Vodafone Achieves 176% Lift in Campaign Awareness for In-Game Ad Campaign

Vodafone's programmatic in-game advertising campaign in Trackmania successfully generated awareness and consideration for its high-speed internet offering among German gamers.

Anzu & Oracle Moat Enable First-To-Market Viewability Measurement for In-Game Ads

Anzu and Oracle Moat launch first-to-market third-party viewability measurement for in-game advertisements across mobile and PC platforms.

fromThe Drum

Marketing tech

Integrating not interrupting: can virtual out-of-home ads entice marketers?

more#in-game-advertising

CTV Accounts for 50% of Ad Views Across Europe - FreeWheel Video Marketplace Report

Ad views for CTV are growing significantly, with programmatic advertising also seeing strong year-over-year growth in both the US and Europe.

Commercial Leader Saint Betteridge Joins Picnic Media

Picnic Media's offering is unique in its ability to expand the high quality ad experiences of social media to the open web. It's also a great place to work - full of talented individuals who are passionate about this industry and great minds keen to develop innovative solutions.

Marketing tech

What happens when agency execs negotiate against AI agents

The interactive game created to test AI agents in advertising negotiations revealed that these agents could represent both buyers and sellers effectively, showcasing their potential in the industry.

Marketing tech

Women in technology

AdExchanger and The Women in Programmatic Network Renew Partnership for 2026 Events to Elevate Women's Voices in Ad Tech | AdExchanger

AdExchanger renews partnership with TWIPN for 2026 to enhance diversity in programmatic advertising.

America's Test Kitchen Puts Direct And Programmatic Access On Its Menu | AdExchanger

America's Test Kitchen now offers standalone ad inventory for its free ad-supported TV channels, enhancing transparency and control for advertisers.

What Does A Beta Test Of A Sell-Side Agent Look Like? | AdExchanger

Publishers are adopting agentic AI to deploy sales agents that autonomously negotiate and optimize ad inventory sales in real-time auctions on their behalf.

fromMarketing Dive

Marketing tech

Beverage marketer sees cost savings with agentic media-buying test

Marketing tech

Ad Tech's Agentic Arms Race Is Solving the Wrong Problem - ExchangeWire.com

Marketing tech

Dstillery Has A New Agentic AI Interface For Refining Audiences Faster | AdExchanger

DS-1, an agentic AI interface by Dstillery, enables clients to create custom audiences in minutes and activate them on The Trade Desk, eliminating manual email chains and data analysis previously required in programmatic advertising.

Programmatic Trends 2026 with Amir Sharer, BRAVE

Agentic AI is transforming programmatic advertising in 2026, shifting focus from software innovation to infrastructure quality, with winners determined by signal strength and filtration capabilities rather than platform access.

What Does A Beta Test Of A Sell-Side Agent Look Like? | AdExchanger

Publishers are adopting agentic AI to deploy sales agents that autonomously negotiate and optimize ad inventory sales in real-time auctions on their behalf.

fromMarketing Dive

Beverage marketer sees cost savings with agentic media-buying test

PubMatic and Butler/Till executed a fully autonomous AI-driven advertising campaign for Geloso Beverage Group that reduced supply chain costs by 5.5x while maintaining quality standards and exceeding performance targets.

Marketing tech

Ad Tech's Agentic Arms Race Is Solving the Wrong Problem - ExchangeWire.com

Dstillery Has A New Agentic AI Interface For Refining Audiences Faster | AdExchanger

Programmatic Trends 2026 with Amir Sharer, BRAVE

MyFitnessPal Wants To Start The Health And Wellness Subsector Of Retail Media | AdExchanger

MyFitnessPal launches a data-driven advertising business leveraging user meal planning and nutrition data, expanding from single mobile display ads to multiple formats including video, native ads, and branded integrations through direct sales channels.

Future Is Training Its AI On Publisher First-Party Data | AdExchanger

Future launches Helix, an AI-powered solution leveraging first-party data and predictive modeling to optimize ad campaigns and attract performance-focused advertisers.

Butler/Till's first agentic media buying tests cut media and supply chain costs

An AI-powered programmatic media-buying agent reduced intermediary fees by over 80% and CPMs by 30% while maintaining industry fraud and inventory standards.

Ad Tech Briefing: The industry is rethinking its foundations as a new world order is established

Artificial intelligence is fundamentally reshaping advertising through media creation, distribution, and monetization, but the industry lacks clarity on specific outcomes.

Mobile UX

Admix powering AR In-Play ads in Reality Clash mobile game

Reality Gaming Group and Admix integrate In-Play ads into Reality Clash AR mobile game using proprietary rendering technology that maintains gameplay performance.

Viant Had A Good Q4, But Still Needs To Punch Up At Bigger Platforms | AdExchanger

Viant doubled net income to $24.1 million in 2025 with 22% revenue growth to $110 million, demonstrating strong performance against larger competitors despite market skepticism about sustaining growth as a smaller player.

#ooh-advertising

Marketing tech

Broadsign Announces Acquisition of Place Exchange

Broadsign Announces Acquisition of Place Exchange

Broadsign acquires Place Exchange to create a comprehensive OOH advertising platform combining content management, ad serving, and programmatic capabilities for global inventory access.

Marketing tech

Broadsign Announces Acquisition of Place Exchange

#connected-tv-advertising

Broadsign Announces Acquisition of Place Exchange

Broadsign acquires Place Exchange to create a comprehensive OOH advertising platform combining content management, ad serving, and programmatic capabilities for global inventory access.

more#ooh-advertising

fromAol

Marketing tech

Viant Technology (DSP) Q4 2025 Earnings Transcript

Television

Future of TV Briefing: OpenX adds attention targeting for CTV ads backed by TVision

Marketing tech

Ogury Extends Persona-Based Advertising to Connected TV

fromAol

Viant Technology (DSP) Q4 2025 Earnings Transcript

Viant Technology achieved record quarterly revenue and profitability through connected TV expansion, proprietary addressability, and autonomous AI solutions, with major new client wins including Molson Coors and WHOOP.

Television

Future of TV Briefing: OpenX adds attention targeting for CTV ads backed by TVision

more#connected-tv-advertising

Marketing tech

Ogury Extends Persona-Based Advertising to Connected TV

OpenX & TVision Launch First Supply-Side Attention Targeting Solution for CTV

OpenX launches Attention Targeting for CTV, enabling real-time targeting of high-engagement viewers using TVision's attention measurement data combined with bidstream signals.

Television

CTV Should Be Automated - But It Doesn't Need To Be Programmatic | AdExchanger

OpenX & TVision Launch First Supply-Side Attention Targeting Solution for CTV

OpenX launches Attention Targeting for CTV, enabling real-time targeting of high-engagement viewers using TVision's attention measurement data combined with bidstream signals.

Television

CTV Should Be Automated - But It Doesn't Need To Be Programmatic | AdExchanger

more#ctv-advertising

fromwww.emarketer.com

amazon - Reports, Statistics & Marketing Trends

Fire TV integrates ads across screens using CTV reach and retail data, while AI emerges as a defining force in retail tech, with stablecoins moving into mainstream payments infrastructure and chatbots driving conversion rate increases.

#ai-powered-advertising

Marketing tech

Perion's AI Agent Outmax Now Available for TikTok, Delivering Up to 25% Greater Media Performance in Early Results - ExchangeWire.com

fromThe Motley Fool

Marketing tech

3 Things The Trade Desk Must Prove in 2026 | The Motley Fool

Perion's AI Agent Outmax Now Available for TikTok, Delivering Up to 25% Greater Media Performance in Early Results - ExchangeWire.com

Perion Network launches Outmax AI agent for TikTok, delivering up to 25% better performance by optimizing against brand-defined business outcomes rather than platform defaults.

fromThe Motley Fool

more#ai-powered-advertising

3 Things The Trade Desk Must Prove in 2026 | The Motley Fool

The Trade Desk must prove Kokai delivers sustained performance gains and structural advantages against competitors in 2026 after facing intensified competition and execution challenges in 2025.

The Amazon Ads Spigot; Has Claude Earned Its Newfound Consumer Trust? | AdExchanger

Amazon Ads expands Fire TV advertising through new impression opportunities during content browsing and screensaver modes, while Claude gains significant market share from ChatGPT following OpenAI's Pentagon deal.

Ad Tech Briefing: Embattled, embittered and determined

Ad tech executives addressed AI disruption concerns during earnings calls, emphasizing that AI increases content supply and discovery value while monetization timelines remain gradual and partner-dependent.

The Best Way To Embrace Convergent TV? Break Down The Silos Between Linear And Streaming | AdExchanger

Marketers must adopt convergent TV strategies that blend linear and streaming approaches rather than debating programmatic versus direct buying methods.

fromThe Drum

Attention! How advertisers can grab it and keep it on the open internet

Marketing news publisher sites on the open internet are an untapped opportunity for advertisers. So, why aren't they investing in them more? The Drum sits down with leaders from Onyx by Outbrain and Adelaide, to find out.

Online marketing

Nano Interactive Launches NanoQ Agentic Media Planner Built to Transform Programmatic Planning

Nano Interactive launched NanoQ, an Agentic AI Media Planner that reduces manual audience planning from hours to minutes by combining custom segments with intent-based recommendations across multiple languages and markets.

Will The Trade Desk Right-Size Its Margins? | AdExchanger

The Trade Desk's complex, opaque fee structure—including bid-shading and OpenPath fees—reduces advertiser performance and should be simplified with lower, more transparent pricing to remain competitive.

Men's Wearhouse Grows Its Audience Through A Campaign Run Solely On Digital Audio | AdExchanger

Men's Wearhouse developed an audio-only campaign with its measurement and media agency, Ovative Group, and activated it through The Trade Desk's Kokai platform. The core message of the campaign was that 'you can get whatever you need at Men's Wearhouse,' highlighting three parts of the brand's offerings: its 'everywhere look' for a typical day, suits and wedding attire.

Marketing

EXTE Joins Forces with HUMAN Security to Protect Ad Inventory Quality & Integrity

EXTE integrated HUMAN Security's MediaGuard fraud detection solution to validate ad inventory, reduce invalid traffic and bot activity, and ensure only quality placements reach buyers.

fromVariety

Nancy Hall Named U.S. CEO of WPP Media

Nancy's unparalleled background and visionary leadership make her the definitive choice to lead WPP Media U.S. Her exceptional track record as a transformative leader in data, technology, programmatic, and analytics has consistently delivered impactful client results, aligning perfectly with our strategic priorities across WPP. This deep expertise, honed in building modern, tech-enabled client organizations, is precisely what WPP Media needs to accelerate our momentum.

Media industry

fromAol

Nexxen (NEXN) Q4 2025 Earnings Call Transcript

Q4 2026 revenue declined due to reduced DSP customer spending, non-programmatic weakness, competitive CPMs, tariffs, and absent political advertising, but January-February 2026 showed strongest historical demand with positive year-to-date trends.

Vudoo Announces Partnership with PubMatic to Simplify Activation of Commerce-Enabled Advertising

Vudoo and PubMatic partnership enables shoppable ads across premium inventory, allowing consumers to purchase directly from ads while providing advertisers closed-loop measurement and conversion tracking.

Information security

fromBusiness Insider

Online ads just became the internet's biggest malware machine, report says

Malicious ads surpassed email as the primary malware delivery channel in 2025, accounting for over 60% of campaigns, with programmatic advertising instances growing 45% year-over-year.

Media industry

Future of TV Briefing: How Paramount's and Warner Bros. Discovery's ad tech stacks stack up

Paramount and Warner Bros. Discovery are combining their streaming services and ad tech stacks, with Paramount's technology focus on AI and Big Tech positioning as a key differentiator in the merged entity.

Curation Platform Onetag Just Acquired This Creative Tech Startup. Here's Why | AdExchanger

Onetag acquired Aryel to enhance its sell-side curation platform with interactive creative tools and AI-based deal optimization capabilities, helping SSPs differentiate in a crowded market.

Onetag Acquires Aryel to Create the New Value Exchange for Programmatic Advertising

Onetag acquires Aryel to integrate quality media, immersive creative experiences, and AI-driven decisioning into a unified value exchange platform for measurable advertising outcomes.

Horizon Media's David Campanelli Shares His Strategy For Breaking Down Media Silos | AdExchanger

Horizon Media consolidated media buying across digital, video, search, social, and programmatic under unified leadership, treating programmatic as an execution method across multiple channels rather than a separate silo.

CTV Fueled Magnite's Q4 Growth As Display Falters | AdExchanger

Magnite's CTV business grew 32% year-over-year while traditional display advertising declined, with CTV now representing 48% of revenue contributions.

Adtelligent Group Invests Majority Stake in AdSales to Expand Social & Messenger Advertising

Adtelligent acquired a majority stake in AdSales to enhance DSP capabilities and enable unified omnichannel buying across web, mobile, CTV, DOOH, social, and messengers.

Limelight Inc.'s Annual Report Charts Ad Networks' Move from Aggregation to Curation - ExchangeWire.com

Ad networks are shifting from volume-driven aggregation to curated, quality-focused inventory emphasizing transparency, contextual targeting, and data-driven audience segmentation to improve outcomes.

The Unstoppable Pause Unit; Future Agents Crush Present-Day Stocks | AdExchanger

Programmatic pause ads are rapidly proliferating, using AI-driven contextual placement while investor skepticism about AI disintermediation pressures ad-tech and travel stocks.

fromSilicon Canals

THG Partners With The Trade Desk to Pioneer a New Approach to Retail Media on the Open Internet - Silicon Canals

THG Ingenuity and The Trade Desk enable advertisers to self-serve THG retail audience segments from Cult Beauty and LOOKFANTASTIC across The Trade Desk's platform.

xpln.ai Enables AttentionDriven Programmatic Buying Via Index Exchange

Attention-based segments are available in Index Marketplaces, enabling automated programmatic optimization to target high-attention inventory and limit or exclude low-attention placements.

OpenX Strengthens EMEA Leadership with Appointment of Natalie Fisher-Brown

Natalie Fisher-Brown appointed OpenX regional vice president, EMEA buyer development to lead buy-side sales, strengthen strategic markets, and drive long-term partner growth.

How GEO Startup Evertune Found Its Way Back To Programmatic Targeting | AdExchanger

Evertune enables advertisers to run programmatic ads on webpages most cited by AI chatbots, targeting consumers after they click generative search responses to influence discovery and conversion.

fromMashable SEA | Latest Entertainment & Trending

Big Tree Outdoor & Media Partners Light Up Over 60 DOOH Screens For A Good Cause

Digital Out-of-Home advertising mobilized over 60 Malaysian digital billboards simultaneously to support charitable and social initiatives through cross-industry collaboration.

Online marketing

Cleaning Up CTV Supply: A Publisher's Guide To Reducing Ad Fraud | AdExchanger

CTV inventory can be compromised by resold or pooled supply, creating IVT exposure, potential clawbacks, SSP termination, and reputational damage.

The case for and against bringing programmatic in-house

Brands are increasingly bringing programmatic media buying in-house to cut costs, move faster, and better integrate media with wider business operations.

Eyal Betzalel Named COO of Overwolf Ads to Support Gaming Media Empire Expansion

"Our vision is to build a powerful technological and media-driven arm to break out of Overwolf Ads' closed ecosystem, expand its reach, and create unrivalled value in the gaming ad tech space," said Eyal Betzalel, COO of Overwolf Ads. "Overwolf has extraordinary assets in gaming. The opportunity now is to connect those assets to the broader programmatic ecosystem in a way that preserves quality, brand safety,

Marketing tech

Media industry

Media Briefing: A solid Q4 gives publishers breathing room as they build revenue beyond search

Publishers gained Q4 2025 digital-ad momentum, but must shift from scale to relevance and diversify revenue due to traffic erosion, programmatic volatility, and AI-driven discovery.

Hearst rethinks brand safety to unlock news ad yield

Hearst partnered with Mobian to use context-based brand suitability measurement to reclaim misclassified news inventory and improve programmatic ad yield.