Marketing techfromDigiday3 months agoProgrammatic advertising's endless cycle of reinvention and rotBrian O'Kelley aims to revolutionize ad tech using AI to restore trust and efficiency in a scandal-plagued industry.
Marketing techfromThe Drum3 months agoWhy multi-market programmatic DOOH is taking offThe shift to global OOH campaign planning with programmatic platforms leads to efficient execution and increased opportunities for brands.
Marketing techfromDigiday3 months agoAdvertisers put SSPs and curators under the microscope in sell-side push for ad tech fee transparencyMarketers are increasingly focused on gaining transparency regarding ad tech fees to ensure fair practices and maximize publisher revenue.
Marketing techfromDigiday3 months agoTies between The Trade Desk and key media agencies are weakeningAgencies are increasingly distancing themselves from The Trade Desk as they build their own tech and embrace competition in programmatic ad buying.
Marketing techfromDigiday3 months agoHow contextual targeting providers' pitch to brand clients and agencies has changedAdvertisers are increasingly gravitating towards contextual targeting amidst concerns over third-party cookies and ad tech issues.
Marketing techfromDigiday4 months agoHow traffic shaping tools powered by real-time demand insights are redefining programmatic efficiencyProgrammatic advertising spend is rising significantly, reaching $180 billion by 2025, but faces efficiency challenges in the supply chain.
Marketing techfromDigiday3 months agoProgrammatic advertising's endless cycle of reinvention and rotBrian O'Kelley aims to revolutionize ad tech using AI to restore trust and efficiency in a scandal-plagued industry.
Marketing techfromThe Drum3 months agoWhy multi-market programmatic DOOH is taking offThe shift to global OOH campaign planning with programmatic platforms leads to efficient execution and increased opportunities for brands.
Marketing techfromDigiday3 months agoAdvertisers put SSPs and curators under the microscope in sell-side push for ad tech fee transparencyMarketers are increasingly focused on gaining transparency regarding ad tech fees to ensure fair practices and maximize publisher revenue.
Marketing techfromDigiday3 months agoTies between The Trade Desk and key media agencies are weakeningAgencies are increasingly distancing themselves from The Trade Desk as they build their own tech and embrace competition in programmatic ad buying.
Marketing techfromDigiday3 months agoHow contextual targeting providers' pitch to brand clients and agencies has changedAdvertisers are increasingly gravitating towards contextual targeting amidst concerns over third-party cookies and ad tech issues.
Marketing techfromDigiday4 months agoHow traffic shaping tools powered by real-time demand insights are redefining programmatic efficiencyProgrammatic advertising spend is rising significantly, reaching $180 billion by 2025, but faces efficiency challenges in the supply chain.