#programmatic advertising

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#ai-agents
Marketing tech
fromDigiday
1 hour ago

Future of TV Briefing: How AI agents will figure into this year's upfront negotiations

Upfront TV and streaming sellers are preparing advertiser conversations to incorporate AI agents into ad buying and deal workflows.
Marketing tech
fromDigiday
1 week ago

Marketers put up guardrails as AI agents reshape programmatic buying

AI agents can automate marketing tasks, but marketers use guardrails and gatekeepers to prevent errors, hallucinations, and budget or data misuse.
Marketing tech
fromDigiday
1 hour ago

Future of TV Briefing: How AI agents will figure into this year's upfront negotiations

Upfront TV and streaming sellers are preparing advertiser conversations to incorporate AI agents into ad buying and deal workflows.
Marketing tech
fromDigiday
1 week ago

Marketers put up guardrails as AI agents reshape programmatic buying

AI agents can automate marketing tasks, but marketers use guardrails and gatekeepers to prevent errors, hallucinations, and budget or data misuse.
more#ai-agents
#ai-in-marketing
Marketing tech
fromDigiday
1 hour ago

The AI paradox: Marketers trust AI to buy media, not build brands

AI accelerates marketing workflows and media spending, but leaders remain cautious about using it to define brand meaning and craft consumer-facing messages.
fromAdExchanger
3 weeks ago
Marketing tech

What's POSSIBLE With AI | AdExchanger

AI is set to transform marketing through agent-to-agent advertising, impacting campaign planning and data management.
Marketing tech
fromDigiday
1 hour ago

The AI paradox: Marketers trust AI to buy media, not build brands

AI accelerates marketing workflows and media spending, but leaders remain cautious about using it to define brand meaning and craft consumer-facing messages.
more#ai-in-marketing
Marketing tech
fromAdExchanger
14 hours ago

How 'Wrapped' Insights Become Audience Segments | AdExchanger

Spotify converts personalized listener “vibes” into standard, buyable audience segments for programmatic advertising using ad tech tools and flexible integrations.
#programmatic-advertising
Marketing tech
fromDigiday
1 day ago

Omnicom's 'fewer middlemen' push is reaching publishers - just not their P&Ls

Omnicom buyers are being encouraged to route more ad spend directly to publishers, reducing reliance on ad-tech intermediaries, but budget shifts remain unclear.
Marketing tech
fromAdExchanger
5 days ago

AI Needs Humans In The Lead, Not Just In The Loop, Says JPMorgan Chase Programmatic Lead | AdExchanger

Clear regulatory guardrails can simplify automation by defining permitted targeting, messaging, and language within fixed boundaries.
Marketing tech
fromAdExchanger
5 days ago

Prog AI Live: AI's Slippery Slop | AdExchanger

Premium content definitions shift in an agentic, AI-saturated environment where audiences fragment and engagement drives brand perceptions.
Marketing tech
fromExchangewire
16 hours ago

Assertive Yield Partners with The Media Trust to Strengthen Ad Quality & Publisher Revenue

Partnership combines AI yield optimisation with digital trust and safety to protect audiences while preserving revenue and publisher control.
Marketing tech
fromExchangewire
21 hours ago

MarkApp Becomes an Official Google Authorised Buyer, Strengthening Global Programmatic Access

Becoming a Google Authorised Buyer strengthens MarkApp’s trusted, transparent access to premium programmatic inventory across web, mobile, and CTV.
Marketing tech
fromDigiday
1 day ago

Omnicom's 'fewer middlemen' push is reaching publishers - just not their P&Ls

Omnicom buyers are being encouraged to route more ad spend directly to publishers, reducing reliance on ad-tech intermediaries, but budget shifts remain unclear.
Marketing tech
fromExchangewire
4 days ago

Programmatic Advertising Expands to Car LED Screens

Automated programmatic ads run on roof-mounted LED screens of partner cars, expanding real-time DOOH inventory across urban routes in Ukraine.
Marketing tech
fromAdExchanger
5 days ago

AI Needs Humans In The Lead, Not Just In The Loop, Says JPMorgan Chase Programmatic Lead | AdExchanger

Clear regulatory guardrails can simplify automation by defining permitted targeting, messaging, and language within fixed boundaries.
Marketing tech
fromAdExchanger
5 days ago

Prog AI Live: AI's Slippery Slop | AdExchanger

Premium content definitions shift in an agentic, AI-saturated environment where audiences fragment and engagement drives brand perceptions.
more#programmatic-advertising
Marketing tech
fromDigiday
1 day ago

Ad Tech Briefing: Agencies reposition for the agentic era

Publicis Groupe’s $2.2B acquisition of LiveRamp reshapes agency control, interoperability, and programmatic economics amid demand for tighter, transparent supply-path governance.
#digital-advertising
Marketing tech
fromDigiday
1 day ago

As OpenAI's ChatGPT ad delivery improves, the doubts it created aren't so easily fixed

OpenAI’s ad pilot has faced chronic underdelivery and limited inventory, delaying advertiser returns despite minimum spend commitments, though supply is beginning to improve.
Marketing tech
fromMarketing Dive
2 weeks ago

Where Trade Desk sees advertising opportunity following bruising Q1

Q1 revenue rose 12% to $689 million, but growth slowed as advertisers pulled back amid macro uncertainty and cautious Q2 guidance drove share declines.
Marketing tech
from24/7 Wall St.
2 weeks ago

Trade Desk Tumbles 13%, AppLovin Holds Gains as Ad-Tech Q1 Earnings Split Wall Street

Trade Desk shares fell after a Q1 earnings miss and softer Q2 outlook, while AppLovin rose on a beat-and-raise quarter.
Marketing tech
fromRAIN News
1 month ago

New industry group to reshape programmatic advertising

Automation is transforming digital advertising, necessitating transparency and governance to address inefficiencies in programmatic transactions.
Marketing tech
fromDigiday
1 day ago

As OpenAI's ChatGPT ad delivery improves, the doubts it created aren't so easily fixed

OpenAI’s ad pilot has faced chronic underdelivery and limited inventory, delaying advertiser returns despite minimum spend commitments, though supply is beginning to improve.
Marketing tech
fromMarketing Dive
2 weeks ago

Where Trade Desk sees advertising opportunity following bruising Q1

Q1 revenue rose 12% to $689 million, but growth slowed as advertisers pulled back amid macro uncertainty and cautious Q2 guidance drove share declines.
Marketing tech
from24/7 Wall St.
2 weeks ago

Trade Desk Tumbles 13%, AppLovin Holds Gains as Ad-Tech Q1 Earnings Split Wall Street

Trade Desk shares fell after a Q1 earnings miss and softer Q2 outlook, while AppLovin rose on a beat-and-raise quarter.
Marketing tech
fromRAIN News
1 month ago

New industry group to reshape programmatic advertising

Automation is transforming digital advertising, necessitating transparency and governance to address inefficiencies in programmatic transactions.
more#digital-advertising
Marketing tech
fromAdExchanger
1 week ago

Are Chatbots Replacing Search?; AI Is Muddying How Ad Tech Describes Itself | AdExchanger

Brands can reach consumers as AI chatbots replace classic search, and monetization follows where decisions happen.
Marketing tech
fromDigiday
1 week ago

Future of TV Briefing: The upfront is overtaking streaming's programmatic marketplace

Upfront commitments increasingly drive biddable programmatic demand for major TV and streaming sellers, accelerating as private marketplace buying grows.
#ad-tech
Marketing tech
from24/7 Wall St.
2 weeks ago

Trade Desk Just Got Hammered: Three Firms Downgrade After Q1 Miss, Weak Q2 Guide

Trade Desk shares fell sharply after multiple downgrades, weak guidance, and concerns about losing market share and structural growth headwinds.
Marketing tech
fromDigiday
4 weeks ago

Future of TV Briefing: Ad tech's pod bidding push moves CTV toward advancing the live sports ad model in 2026

Ad tech companies are enhancing CTV's programmatic supply chain for improved auction dynamics, particularly with the introduction of pod bidding.
Marketing tech
fromExchangewire
1 month ago

Axis Achieves Google Authorised Buyer Status, Expanding Premium Inventory Access for Partners

Axis has achieved Google Authorised Buyer status, granting direct access to Google's Ad Exchange for enhanced programmatic inventory.
Marketing tech
fromAdExchanger
1 month ago

Paramount's Upfront Pitch Is About Three Things | AdExchanger

Paramount is enhancing ad tech integration and launching new products to meet modern marketers' needs for effective media planning and optimization.
Marketing tech
from24/7 Wall St.
2 weeks ago

Trade Desk Just Got Hammered: Three Firms Downgrade After Q1 Miss, Weak Q2 Guide

Trade Desk shares fell sharply after multiple downgrades, weak guidance, and concerns about losing market share and structural growth headwinds.
Marketing tech
fromDigiday
4 weeks ago

Future of TV Briefing: Ad tech's pod bidding push moves CTV toward advancing the live sports ad model in 2026

Ad tech companies are enhancing CTV's programmatic supply chain for improved auction dynamics, particularly with the introduction of pod bidding.
Marketing tech
fromExchangewire
1 month ago

Axis Achieves Google Authorised Buyer Status, Expanding Premium Inventory Access for Partners

Axis has achieved Google Authorised Buyer status, granting direct access to Google's Ad Exchange for enhanced programmatic inventory.
Marketing tech
fromAdExchanger
1 month ago

Paramount's Upfront Pitch Is About Three Things | AdExchanger

Paramount is enhancing ad tech integration and launching new products to meet modern marketers' needs for effective media planning and optimization.
more#ad-tech
Marketing tech
fromAdExchanger
1 week ago

These AI Agents Want To Handle All The Annoying Parts Of Media Buying | AdExchanger

Automated bidding exists, but campaign operations remain manual; Kovva uses AI agents to automate cross-platform workflow chores and reduce operational drag for media buyers.
#upfront-advertising
Marketing tech
fromDigiday
1 week ago

Why Amazon and YouTube pitched operating systems, not just TV inventory at this year's upfront

Upfront negotiations increasingly focus on ad infrastructure, identity, data, AI buying, measurement, and programmatic capabilities rather than only discounted bulk ad space.
Marketing tech
fromAdExchanger
2 weeks ago

Roku Delivers Upfront Dinners With A Side Of Full-Funnel | AdExchanger

Client dinners replace formal upfront presentations to enable in-room dialogue, supporting full-funnel solutions and performance-focused outcomes amid media fragmentation.
Marketing tech
fromDigiday
1 week ago

Why Amazon and YouTube pitched operating systems, not just TV inventory at this year's upfront

Upfront negotiations increasingly focus on ad infrastructure, identity, data, AI buying, measurement, and programmatic capabilities rather than only discounted bulk ad space.
Marketing tech
fromAdExchanger
2 weeks ago

Roku Delivers Upfront Dinners With A Side Of Full-Funnel | AdExchanger

Client dinners replace formal upfront presentations to enable in-room dialogue, supporting full-funnel solutions and performance-focused outcomes amid media fragmentation.
more#upfront-advertising
#agentic-ai
Marketing tech
fromDigiday
1 week ago

Digiday Programmatic Marketing Summit May Recap: How marketers are navigating agentic ad buying

AI agents are already buying ads, while marketers add guardrails, transparency, and human approval to control automation and manage new costs and standards.
Marketing tech
fromDigiday
1 week ago

The state of agentic advertising

Agentic advertising uses autonomous AI agents to plan, transact, and optimize media, with adoption still early due to trust and readiness gaps.
fromDigiday
2 weeks ago
Marketing

Ad Tech Briefing: Accountability in adland's agentic era?

AI agent-driven advertising raises accountability questions about ownership of failures, bias, mis-optimization, and mediocre output at scale.
fromAdExchanger
4 weeks ago
Marketing tech

What's Really Possible; The New Home Takeover | AdExchanger

Marketers seek practical applications of agentic AI rather than hype, focusing on automation and workflow improvements in programmatic advertising.
Marketing tech
fromDigiday
1 week ago

Inside The Trade Desk's Claude-powered campaign agent

Koa Agents automate major parts of programmatic ad workflows, connecting to partner AI models via Open Agentic Kit while focusing on setup and troubleshooting rather than ad buying.
Marketing tech
fromDigiday
1 week ago

Digiday Programmatic Marketing Summit May Recap: How marketers are navigating agentic ad buying

AI agents are already buying ads, while marketers add guardrails, transparency, and human approval to control automation and manage new costs and standards.
Marketing tech
fromDigiday
1 week ago

The state of agentic advertising

Agentic advertising uses autonomous AI agents to plan, transact, and optimize media, with adoption still early due to trust and readiness gaps.
Marketing
fromDigiday
2 weeks ago

Ad Tech Briefing: Accountability in adland's agentic era?

AI agent-driven advertising raises accountability questions about ownership of failures, bias, mis-optimization, and mediocre output at scale.
Marketing tech
fromAdExchanger
4 weeks ago

What's Really Possible; The New Home Takeover | AdExchanger

Marketers seek practical applications of agentic AI rather than hype, focusing on automation and workflow improvements in programmatic advertising.
more#agentic-ai
Media industry
fromAdExchanger
1 week ago

Upfronts Day Three: Ad Tech Jargon And Brand Awareness | AdExchanger

Warner Bros. Discovery, Netflix, and YouTube tied TV performance to advertiser outcomes using new measurement, attribution, and ad-tech approaches.
Media industry
fromCity AM
1 week ago

Future bets on SheerLuxe as Google squeezes digital publishers

Operating profit fell to £32.7m as revenue declined, while Future pursued AI-driven products and the SheerLuxe acquisition to regain growth.
#adtech
Marketing tech
fromDigiday
2 weeks ago

Ad tech is lining up behind OpenAI (it's been here before)

ChatGPT ads are being broadly released to all StackAdapt advertisers, with no minimum spend, to drive testing and scaling alongside existing ad capabilities.
fromThedrum
4 weeks ago
Marketing tech

White Bullet appoints Stuart Dickinson as Director of Advertising Operations and Client Success

fromExchangewire
4 weeks ago
Marketing tech

From AI Travel Agents to Creator Technology: Exploring 2026's Ad Tech Trends - ExchangeWire.com

Marketing tech
fromExchangewire
1 week ago

Adform Opens Full-Stack Infrastructure for Agentic Advertising

Adform enables direct AI-driven access to its integrated DSP, ad server, DMP, and ID Fusion via an MCP gateway for end-to-end campaign control.
Marketing tech
fromDigiday
2 weeks ago

Ad tech is lining up behind OpenAI (it's been here before)

ChatGPT ads are being broadly released to all StackAdapt advertisers, with no minimum spend, to drive testing and scaling alongside existing ad capabilities.
Marketing tech
fromThedrum
4 weeks ago

White Bullet appoints Stuart Dickinson as Director of Advertising Operations and Client Success

Stuart Dickinson joins White Bullet as Director of Advertising Operations to enhance adtech partnerships and programmatic integrations.
Marketing tech
fromExchangewire
4 weeks ago

From AI Travel Agents to Creator Technology: Exploring 2026's Ad Tech Trends - ExchangeWire.com

AdTech Connect is shaping the future of ad tech with industry experts discussing trends like AI travel agents and programmatic OOH.
more#adtech
Marketing tech
fromExchangewire
1 week ago

Global Study: Fuelled by AI, CTV Fraud Schemes Surge 140% Globally

AI-driven fraud is rapidly increasing in CTV, causing major advertiser losses and requiring protection that removes low-quality impressions and targets inventory likely to perform.
Marketing tech
fromDigiday
2 weeks ago

MrBeast's creator platform signals a more programmatic creator economy

Beast Industries is building an AI-driven, programmatic creator marketplace to connect vetted creators with Global 1000 brands at scale.
Marketing tech
fromDigiday
2 weeks ago

Mail Metro Media shifts ad strategy toward PMPs and fewer ads as it unifies stack

Mail Metro Media is expanding PMPs and managed programmatic using first-party data and reduced ad load to deliver measurable outcomes and counter open-market volatility.
Marketing tech
fromForbes
2 weeks ago

InMobi's MobileAction Deal Boosts Agentic Commerce And Global Advertising

Glance powers InMobi Ad Experiences with agentic commerce and differentiated data, while MobileAction expands iOS reach and developer support through AI-driven visibility tools.
Marketing tech
fromExchangewire
2 weeks ago

Digest: Alibaba Pushes 'Chat-to-Buy' With Qwen AI; Amazon Data Coming to Netflix Inventory Next Week; Instagram Eyes Long-Form CTV Push

Alibaba integrates Qwen into Taobao and Tmall to enable chat-to-buy shopping via text or voice, including recommendations, delivery tracking, and try-ons.
Marketing tech
fromDigiday
2 weeks ago

Why Duluth trusts AI agents with bidding, but not brand storytelling

AI agents handle bidding and creative iteration while humans retain control over brand voice, humor, and ethos.
Marketing tech
fromThe Motley Fool
2 weeks ago

Townsquare (TSQ) Q1 2026 Earnings Transcript | The Motley Fool

Digital revenue reached an all-time high, driving most segment profit as programmatic advertising and media partnerships expanded while other ad categories declined.
Marketing tech
fromAdExchanger
2 weeks ago

Amazon's Interactive CTV Ad Suits Now Includes Creative Optimization | AdExchanger

Dynamic TV Creative customizes TV ad interactive elements using Amazon shopping signals to match viewers’ purchase journey while reducing ad fatigue.
Media industry
fromInvesting.com Australia
2 weeks ago

Earnings call transcript: Townsquare Media Q1 2026 earnings beat expectations By Investing.com

Q1 2026 delivered EPS and revenue above forecasts, driven by digital-first growth, programmatic advertising gains, and improved margins despite a slight revenue decline.
Marketing tech
fromAdExchanger
2 weeks ago

PubMatic's Agentic AI Is Going Beyond Direct Deals | AdExchanger

AgenticOS enables fully autonomous end-to-end ad campaigns, improving CPMs and expanding inventory access while driving PubMatic’s emerging revenue growth.
Marketing tech
fromDigiday
2 weeks ago

WTF is a unified ad platform?

Unified advertising platforms combine buying and selling capabilities in one system, enabling end-to-end targeting, bidding, optimization, inventory, yield, and data activation.
Marketing tech
fromMarketing Dive
2 weeks ago

Amazon, LinkedIn help advertisers reach professionals via CTV ads

Amazon Ads and LinkedIn enable B2B targeting on streaming TV via Amazon DSP using LinkedIn first-party audience signals through Microsoft Monetize.
Marketing tech
fromExchangewire
2 weeks ago

Thrad Sponsors ADSN: The Ad-Supported Network, Bringing Real-Time Ad Tech to Industry Conversations

Thrad sponsors ADSN podcast to reach ad tech professionals as AI reshapes advertising infrastructure and monetization standards across conversational interfaces.
Marketing
fromExchangewire
2 weeks ago

The 'Hair-On-Your-Pillow' Theory of Contextual Advertising

Contextual advertising's effectiveness depends on the environment, influencing how messages are perceived and received.
#viooh
more#viooh
#roku
fromDeadline
3 weeks ago
Marketing tech

Roku posted strong first-quarter results paced by a 27% rise in advertising revenue.

Marketing tech
fromVariety
4 weeks ago

Roku Taps Consumer Data From Best Buy, Instacart, Others in 'Roku Curate' Offer to Advertisers

Roku Curate provides advertisers with first-party data to measure consumer actions after viewing commercials.
fromDeadline
3 weeks ago
Marketing tech

Roku posted strong first-quarter results paced by a 27% rise in advertising revenue.

Marketing tech
fromVariety
4 weeks ago

Roku Taps Consumer Data From Best Buy, Instacart, Others in 'Roku Curate' Offer to Advertisers

Roku Curate provides advertisers with first-party data to measure consumer actions after viewing commercials.
more#roku
Marketing tech
fromThedrum
3 weeks ago

PubMatic and IAB Europe Release New Research Revealing the State of Online Video Advertising Today and Predictions for the Year Ahead

Media buyers are increasingly investing in video advertising, particularly connected TV, due to its cost-effectiveness and audience reach.
Media industry
fromDigiday
4 weeks ago

WPP CFO says The Trade Desk operates in a smaller slice of the ad market

WPP's CFO emphasized transparency and the diminishing role of the open internet in ad spending during discussions about The Trade Desk.
Marketing tech
fromAdExchanger
4 weeks ago

What A Lead Generation Conference Taught Me About Fixing Ad Ops | AdExchanger

Lead generation and programmatic advertising must prioritize customer lifetime value over volume to achieve sustainable success.
Marketing tech
fromMarTech
4 weeks ago

IAB Tech Lab updates OpenRTB to better define live content | MarTech

IAB Tech Lab updates OpenRTB to clarify definitions of live content and improve pricing communication in programmatic advertising.
Marketing tech
fromAdExchanger
4 weeks ago

Pinterest Is Ready For Its CTV Debut | AdExchanger

Pinterest's acquisition of tvScientific enables user data access for CTV ad targeting, marking a significant shift in advertising strategy.
fromYcombinator
1 month ago

Show HN: LLMs consume 5.4x less mobile energy than ad-supported web search | Hacker News

On mobile devices, a standard LLM session uses on average 5.4 times less energy than a classic ad-supported web search session, highlighting the efficiency of LLMs in this context.
fromThedrum
1 month ago

Opera Mediaworks expands EMEA video team as it readies for sales growth

Consumer appetite for video is shaping the digital advertising world. Advertisers not currently taking advantage of this format are missing out on significant reach.
Marketing tech
fromExchangewire
1 month ago

Firefly Expands Programmatic Capabilities Through Integration with VIOOH

Firefly integrates with VIOOH to enhance programmatic access to moving out-of-home advertising.
Media industry
fromDigiday
1 month ago

Why live streaming is a borderless $4 billion global opportunity

The shift to streaming platforms is transforming live event viewing, requiring advanced programmatic advertising solutions for global audiences.
Marketing tech
fromAdExchanger
1 month ago

Agents Play Nice, Ad Tech Does Not; The Cool Kids Click | AdExchanger

Agentic systems require interoperability, but competition among players may hinder industry adoption of new advertising technologies.
Marketing tech
fromThedrum
1 month ago

StackAdapt and Broadsign Team Up to Streamline Political pDOOH Ad Buys

Native support for Broadsign Auction Packages streamlines political ad campaign execution across screens and key audience segments.
Marketing tech
fromThedrum
1 month ago

Anzu Names Chris Blight as VP Demand

Anzu provides advanced in-game advertising solutions that enhance player experience while enabling effective monetization for developers.
Marketing tech
fromMarketing Dive
1 month ago

Viant acquires TVision to realize CTV advertising trifecta

Viant acquires TVision Insights for $40 million to enhance ad measurement and improve programmatic ad-buying capabilities.
Marketing tech
fromThedrum
1 month ago

Adnami announces partnership with Reach plc, with publisher set to leverage its unique, attention-grabbing formats programmatically

Adnami partners with Reach plc to enhance programmatic advertising solutions across digital platforms in the UK.
Marketing tech
fromExchangewire
1 month ago

Shinka Achieves SOC 2 Type II Certification

Shinka achieved SOC 2 Type II certification, demonstrating its commitment to security and compliance as it scales globally.
Marketing tech
fromDigiday
1 month ago

Inside The Trade Desk's programmatic power struggle

The Trade Desk faces challenges as major agencies withdraw ad spend due to transparency concerns and competition in the programmatic ad industry.
Marketing
fromExchangewire
1 month ago

Displayce Powers Ubisoft's Multi-Country DOOH Campaign for Just Dance 2026 - ExchangeWire.com

Ubisoft launched a programmatic DOOH campaign for Just Dance 2026 to boost awareness and purchase intent across four countries during the holiday season.
Marketing tech
fromAdExchanger
1 month ago

Why CTV Is Becoming The First Real Test Of Agentic Advertising | AdExchanger

Connected TV growth complicates deal execution for publishers due to increased complexity and the need for coordination across disparate systems.
EU data protection
fromExchangewire
1 month ago

BIGO Ads Becomes a Registered Vendor under IAB Europe's Transparency & Consent Framework (TCF) - ExchangeWire.com

BIGO Ads is now a registered vendor of IAB Europe's Transparency & Consent Framework v2.2, enhancing its commitment to data privacy and responsible advertising.
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