#programmatic advertising

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#ad-tech
Marketing tech
from24/7 Wall St.
1 week ago

Trade Desk Just Got Hammered: Three Firms Downgrade After Q1 Miss, Weak Q2 Guide

Trade Desk shares fell sharply after multiple downgrades, weak guidance, and concerns about losing market share and structural growth headwinds.
Marketing tech
fromDigiday
3 weeks ago

Future of TV Briefing: Ad tech's pod bidding push moves CTV toward advancing the live sports ad model in 2026

Ad tech companies are enhancing CTV's programmatic supply chain for improved auction dynamics, particularly with the introduction of pod bidding.
Marketing tech
fromExchangewire
4 weeks ago

Axis Achieves Google Authorised Buyer Status, Expanding Premium Inventory Access for Partners

Axis has achieved Google Authorised Buyer status, granting direct access to Google's Ad Exchange for enhanced programmatic inventory.
Marketing tech
fromAdExchanger
1 month ago

Paramount's Upfront Pitch Is About Three Things | AdExchanger

Paramount is enhancing ad tech integration and launching new products to meet modern marketers' needs for effective media planning and optimization.
Marketing tech
fromDigiday
1 month ago

After The Trade Desk's audit row, rivals rush to pitch features and transparency chops

Transparency crises in ad tech prompt competitors to pitch their services, but buyers remain skeptical and focused on value over transparency claims.
Marketing tech
from24/7 Wall St.
1 week ago

Trade Desk Just Got Hammered: Three Firms Downgrade After Q1 Miss, Weak Q2 Guide

Trade Desk shares fell sharply after multiple downgrades, weak guidance, and concerns about losing market share and structural growth headwinds.
Marketing tech
fromDigiday
3 weeks ago

Future of TV Briefing: Ad tech's pod bidding push moves CTV toward advancing the live sports ad model in 2026

Ad tech companies are enhancing CTV's programmatic supply chain for improved auction dynamics, particularly with the introduction of pod bidding.
Marketing tech
fromExchangewire
4 weeks ago

Axis Achieves Google Authorised Buyer Status, Expanding Premium Inventory Access for Partners

Axis has achieved Google Authorised Buyer status, granting direct access to Google's Ad Exchange for enhanced programmatic inventory.
Marketing tech
fromAdExchanger
1 month ago

Paramount's Upfront Pitch Is About Three Things | AdExchanger

Paramount is enhancing ad tech integration and launching new products to meet modern marketers' needs for effective media planning and optimization.
Marketing tech
fromDigiday
1 month ago

After The Trade Desk's audit row, rivals rush to pitch features and transparency chops

Transparency crises in ad tech prompt competitors to pitch their services, but buyers remain skeptical and focused on value over transparency claims.
more#ad-tech
Marketing tech
fromAdExchanger
1 day ago

These AI Agents Want To Handle All The Annoying Parts Of Media Buying | AdExchanger

Automated bidding exists, but campaign operations remain manual; Kovva uses AI agents to automate cross-platform workflow chores and reduce operational drag for media buyers.
#upfront-advertising
Marketing tech
fromDigiday
2 days ago

Why Amazon and YouTube pitched operating systems, not just TV inventory at this year's upfront

Upfront negotiations increasingly focus on ad infrastructure, identity, data, AI buying, measurement, and programmatic capabilities rather than only discounted bulk ad space.
Marketing tech
fromAdExchanger
1 week ago

Roku Delivers Upfront Dinners With A Side Of Full-Funnel | AdExchanger

Client dinners replace formal upfront presentations to enable in-room dialogue, supporting full-funnel solutions and performance-focused outcomes amid media fragmentation.
Marketing tech
fromDigiday
2 days ago

Why Amazon and YouTube pitched operating systems, not just TV inventory at this year's upfront

Upfront negotiations increasingly focus on ad infrastructure, identity, data, AI buying, measurement, and programmatic capabilities rather than only discounted bulk ad space.
Marketing tech
fromAdExchanger
1 week ago

Roku Delivers Upfront Dinners With A Side Of Full-Funnel | AdExchanger

Client dinners replace formal upfront presentations to enable in-room dialogue, supporting full-funnel solutions and performance-focused outcomes amid media fragmentation.
more#upfront-advertising
#agentic-ai
Marketing tech
fromDigiday
5 days ago

Digiday Programmatic Marketing Summit May Recap: How marketers are navigating agentic ad buying

AI agents are already buying ads, while marketers add guardrails, transparency, and human approval to control automation and manage new costs and standards.
Marketing tech
fromDigiday
6 days ago

The state of agentic advertising

Agentic advertising uses autonomous AI agents to plan, transact, and optimize media, with adoption still early due to trust and readiness gaps.
fromDigiday
1 week ago
Marketing

Ad Tech Briefing: Accountability in adland's agentic era?

AI agent-driven advertising raises accountability questions about ownership of failures, bias, mis-optimization, and mediocre output at scale.
fromAdExchanger
2 weeks ago
Marketing tech

What's Really Possible; The New Home Takeover | AdExchanger

Marketers seek practical applications of agentic AI rather than hype, focusing on automation and workflow improvements in programmatic advertising.
Marketing tech
fromDigiday
2 days ago

Inside The Trade Desk's Claude-powered campaign agent

Koa Agents automate major parts of programmatic ad workflows, connecting to partner AI models via Open Agentic Kit while focusing on setup and troubleshooting rather than ad buying.
Marketing tech
fromDigiday
5 days ago

Digiday Programmatic Marketing Summit May Recap: How marketers are navigating agentic ad buying

AI agents are already buying ads, while marketers add guardrails, transparency, and human approval to control automation and manage new costs and standards.
Marketing tech
fromDigiday
6 days ago

The state of agentic advertising

Agentic advertising uses autonomous AI agents to plan, transact, and optimize media, with adoption still early due to trust and readiness gaps.
Marketing
fromDigiday
1 week ago

Ad Tech Briefing: Accountability in adland's agentic era?

AI agent-driven advertising raises accountability questions about ownership of failures, bias, mis-optimization, and mediocre output at scale.
Marketing tech
fromAdExchanger
2 weeks ago

What's Really Possible; The New Home Takeover | AdExchanger

Marketers seek practical applications of agentic AI rather than hype, focusing on automation and workflow improvements in programmatic advertising.
more#agentic-ai
Media industry
fromAdExchanger
5 days ago

Upfronts Day Three: Ad Tech Jargon And Brand Awareness | AdExchanger

Warner Bros. Discovery, Netflix, and YouTube tied TV performance to advertiser outcomes using new measurement, attribution, and ad-tech approaches.
#programmatic-advertising
fromDigiday
5 days ago
Marketing tech

Richer contextual signals in the bidstream help agencies and publishers alike

fromDigiday
1 week ago
Marketing tech

Future of TV Briefing: Inside Warner Bros. Discovery's programmatic upfront pitch

Marketing tech
fromExchangewire
1 week ago

Global Ad Tech Player GumGum Expands into France with its Innovative Mindset Graph Technology

GumGum is opening a Paris office to expand in France using its AI-powered Mindset Graph for real-time, high-performance ad targeting.
Marketing tech
fromExchangewire
1 week ago

SuiteDSP Launches AI-Powered Omnichannel Media Buying with SPO Infrastructure

SuiteDSP launches a transparent, SPO-driven omnichannel DSP to simplify programmatic buying and improve visibility, efficiency, and supply quality across channels.
Marketing tech
fromDigiday
5 days ago

Richer contextual signals in the bidstream help agencies and publishers alike

Programmatic buying needs more precise contextual signals because broad categories overfilter news inventory and undervalue relevant, safe environments.
Marketing tech
fromExchangewire
5 days ago

Aceex Expands Programmatic Capabilities Through Collaboration with Media.net

Collaboration with Media.net aims to improve reliable inventory access, campaign execution efficiency, and transparent, high-quality programmatic infrastructure.
Marketing tech
fromMarTech
6 days ago

4 questions you should ask to catch programmatic ad fraud | MarTech

$26.8B in programmatic media value is lost annually to fraud and inefficiencies, especially in CTV, driven by passive assumptions that partners handle fraud.
Marketing tech
fromDigiday
1 week ago

Future of TV Briefing: Inside Warner Bros. Discovery's programmatic upfront pitch

More than half of Warner Bros. Discovery’s biddable programmatic demand comes from upfront deals, and growth is driven by automation, private marketplaces, and programmatic live sports.
Marketing tech
fromExchangewire
1 week ago

Global Ad Tech Player GumGum Expands into France with its Innovative Mindset Graph Technology

GumGum is opening a Paris office to expand in France using its AI-powered Mindset Graph for real-time, high-performance ad targeting.
Marketing tech
fromExchangewire
1 week ago

SuiteDSP Launches AI-Powered Omnichannel Media Buying with SPO Infrastructure

SuiteDSP launches a transparent, SPO-driven omnichannel DSP to simplify programmatic buying and improve visibility, efficiency, and supply quality across channels.
more#programmatic-advertising
Media industry
fromCity AM
5 days ago

Future bets on SheerLuxe as Google squeezes digital publishers

Operating profit fell to £32.7m as revenue declined, while Future pursued AI-driven products and the SheerLuxe acquisition to regain growth.
Marketing tech
fromDigiday
6 days ago

Marketers put up guardrails as AI agents reshape programmatic buying

AI agents can automate marketing tasks, but marketers use guardrails and gatekeepers to prevent errors, hallucinations, and budget or data misuse.
#adtech
Marketing tech
fromDigiday
1 week ago

Ad tech is lining up behind OpenAI (it's been here before)

ChatGPT ads are being broadly released to all StackAdapt advertisers, with no minimum spend, to drive testing and scaling alongside existing ad capabilities.
fromThedrum
3 weeks ago
Marketing tech

White Bullet appoints Stuart Dickinson as Director of Advertising Operations and Client Success

fromExchangewire
3 weeks ago
Marketing tech

From AI Travel Agents to Creator Technology: Exploring 2026's Ad Tech Trends - ExchangeWire.com

Marketing tech
fromExchangewire
6 days ago

Adform Opens Full-Stack Infrastructure for Agentic Advertising

Adform enables direct AI-driven access to its integrated DSP, ad server, DMP, and ID Fusion via an MCP gateway for end-to-end campaign control.
Marketing tech
fromDigiday
1 week ago

Ad tech is lining up behind OpenAI (it's been here before)

ChatGPT ads are being broadly released to all StackAdapt advertisers, with no minimum spend, to drive testing and scaling alongside existing ad capabilities.
Marketing tech
fromThedrum
3 weeks ago

White Bullet appoints Stuart Dickinson as Director of Advertising Operations and Client Success

Stuart Dickinson joins White Bullet as Director of Advertising Operations to enhance adtech partnerships and programmatic integrations.
Marketing tech
fromExchangewire
3 weeks ago

From AI Travel Agents to Creator Technology: Exploring 2026's Ad Tech Trends - ExchangeWire.com

AdTech Connect is shaping the future of ad tech with industry experts discussing trends like AI travel agents and programmatic OOH.
more#adtech
Marketing tech
fromExchangewire
6 days ago

Global Study: Fuelled by AI, CTV Fraud Schemes Surge 140% Globally

AI-driven fraud is rapidly increasing in CTV, causing major advertiser losses and requiring protection that removes low-quality impressions and targets inventory likely to perform.
Marketing tech
fromDigiday
1 week ago

MrBeast's creator platform signals a more programmatic creator economy

Beast Industries is building an AI-driven, programmatic creator marketplace to connect vetted creators with Global 1000 brands at scale.
Marketing tech
fromDigiday
1 week ago

Mail Metro Media shifts ad strategy toward PMPs and fewer ads as it unifies stack

Mail Metro Media is expanding PMPs and managed programmatic using first-party data and reduced ad load to deliver measurable outcomes and counter open-market volatility.
Marketing tech
fromForbes
1 week ago

InMobi's MobileAction Deal Boosts Agentic Commerce And Global Advertising

Glance powers InMobi Ad Experiences with agentic commerce and differentiated data, while MobileAction expands iOS reach and developer support through AI-driven visibility tools.
Marketing tech
fromExchangewire
1 week ago

Digest: Alibaba Pushes 'Chat-to-Buy' With Qwen AI; Amazon Data Coming to Netflix Inventory Next Week; Instagram Eyes Long-Form CTV Push

Alibaba integrates Qwen into Taobao and Tmall to enable chat-to-buy shopping via text or voice, including recommendations, delivery tracking, and try-ons.
Marketing tech
fromDigiday
1 week ago

Why Duluth trusts AI agents with bidding, but not brand storytelling

AI agents handle bidding and creative iteration while humans retain control over brand voice, humor, and ethos.
Marketing tech
fromThe Motley Fool
1 week ago

Townsquare (TSQ) Q1 2026 Earnings Transcript | The Motley Fool

Digital revenue reached an all-time high, driving most segment profit as programmatic advertising and media partnerships expanded while other ad categories declined.
Marketing tech
fromAdExchanger
1 week ago

Amazon's Interactive CTV Ad Suits Now Includes Creative Optimization | AdExchanger

Dynamic TV Creative customizes TV ad interactive elements using Amazon shopping signals to match viewers’ purchase journey while reducing ad fatigue.
Media industry
fromInvesting.com Australia
1 week ago

Earnings call transcript: Townsquare Media Q1 2026 earnings beat expectations By Investing.com

Q1 2026 delivered EPS and revenue above forecasts, driven by digital-first growth, programmatic advertising gains, and improved margins despite a slight revenue decline.
#digital-advertising
Marketing tech
fromMarketing Dive
1 week ago

Where Trade Desk sees advertising opportunity following bruising Q1

Q1 revenue rose 12% to $689 million, but growth slowed as advertisers pulled back amid macro uncertainty and cautious Q2 guidance drove share declines.
Marketing tech
from24/7 Wall St.
1 week ago

Trade Desk Tumbles 13%, AppLovin Holds Gains as Ad-Tech Q1 Earnings Split Wall Street

Trade Desk shares fell after a Q1 earnings miss and softer Q2 outlook, while AppLovin rose on a beat-and-raise quarter.
Marketing tech
fromRAIN News
4 weeks ago

New industry group to reshape programmatic advertising

Automation is transforming digital advertising, necessitating transparency and governance to address inefficiencies in programmatic transactions.
Marketing tech
fromMarketing Dive
1 week ago

Where Trade Desk sees advertising opportunity following bruising Q1

Q1 revenue rose 12% to $689 million, but growth slowed as advertisers pulled back amid macro uncertainty and cautious Q2 guidance drove share declines.
Marketing tech
from24/7 Wall St.
1 week ago

Trade Desk Tumbles 13%, AppLovin Holds Gains as Ad-Tech Q1 Earnings Split Wall Street

Trade Desk shares fell after a Q1 earnings miss and softer Q2 outlook, while AppLovin rose on a beat-and-raise quarter.
Marketing tech
fromRAIN News
4 weeks ago

New industry group to reshape programmatic advertising

Automation is transforming digital advertising, necessitating transparency and governance to address inefficiencies in programmatic transactions.
more#digital-advertising
Marketing tech
fromAdExchanger
1 week ago

PubMatic's Agentic AI Is Going Beyond Direct Deals | AdExchanger

AgenticOS enables fully autonomous end-to-end ad campaigns, improving CPMs and expanding inventory access while driving PubMatic’s emerging revenue growth.
Marketing tech
fromDigiday
1 week ago

WTF is a unified ad platform?

Unified advertising platforms combine buying and selling capabilities in one system, enabling end-to-end targeting, bidding, optimization, inventory, yield, and data activation.
Marketing tech
fromMarketing Dive
1 week ago

Amazon, LinkedIn help advertisers reach professionals via CTV ads

Amazon Ads and LinkedIn enable B2B targeting on streaming TV via Amazon DSP using LinkedIn first-party audience signals through Microsoft Monetize.
Marketing tech
fromExchangewire
1 week ago

Thrad Sponsors ADSN: The Ad-Supported Network, Bringing Real-Time Ad Tech to Industry Conversations

Thrad sponsors ADSN podcast to reach ad tech professionals as AI reshapes advertising infrastructure and monetization standards across conversational interfaces.
Marketing
fromExchangewire
1 week ago

The 'Hair-On-Your-Pillow' Theory of Contextual Advertising

Contextual advertising's effectiveness depends on the environment, influencing how messages are perceived and received.
#viooh
more#viooh
#roku
fromDeadline
2 weeks ago
Marketing tech

Roku posted strong first-quarter results paced by a 27% rise in advertising revenue.

Marketing tech
fromVariety
3 weeks ago

Roku Taps Consumer Data From Best Buy, Instacart, Others in 'Roku Curate' Offer to Advertisers

Roku Curate provides advertisers with first-party data to measure consumer actions after viewing commercials.
fromDeadline
2 weeks ago
Marketing tech

Roku posted strong first-quarter results paced by a 27% rise in advertising revenue.

Marketing tech
fromVariety
3 weeks ago

Roku Taps Consumer Data From Best Buy, Instacart, Others in 'Roku Curate' Offer to Advertisers

Roku Curate provides advertisers with first-party data to measure consumer actions after viewing commercials.
more#roku
Marketing tech
fromThedrum
2 weeks ago

PubMatic and IAB Europe Release New Research Revealing the State of Online Video Advertising Today and Predictions for the Year Ahead

Media buyers are increasingly investing in video advertising, particularly connected TV, due to its cost-effectiveness and audience reach.
Media industry
fromDigiday
3 weeks ago

WPP CFO says The Trade Desk operates in a smaller slice of the ad market

WPP's CFO emphasized transparency and the diminishing role of the open internet in ad spending during discussions about The Trade Desk.
Marketing tech
fromAdExchanger
3 weeks ago

What A Lead Generation Conference Taught Me About Fixing Ad Ops | AdExchanger

Lead generation and programmatic advertising must prioritize customer lifetime value over volume to achieve sustainable success.
Marketing tech
fromMarTech
3 weeks ago

IAB Tech Lab updates OpenRTB to better define live content | MarTech

IAB Tech Lab updates OpenRTB to clarify definitions of live content and improve pricing communication in programmatic advertising.
Marketing tech
fromAdExchanger
3 weeks ago

Pinterest Is Ready For Its CTV Debut | AdExchanger

Pinterest's acquisition of tvScientific enables user data access for CTV ad targeting, marking a significant shift in advertising strategy.
fromYcombinator
3 weeks ago

Show HN: LLMs consume 5.4x less mobile energy than ad-supported web search | Hacker News

On mobile devices, a standard LLM session uses on average 5.4 times less energy than a classic ad-supported web search session, highlighting the efficiency of LLMs in this context.
fromThedrum
3 weeks ago

Opera Mediaworks expands EMEA video team as it readies for sales growth

Consumer appetite for video is shaping the digital advertising world. Advertisers not currently taking advantage of this format are missing out on significant reach.
Marketing tech
fromExchangewire
3 weeks ago

Firefly Expands Programmatic Capabilities Through Integration with VIOOH

Firefly integrates with VIOOH to enhance programmatic access to moving out-of-home advertising.
Media industry
fromDigiday
3 weeks ago

Why live streaming is a borderless $4 billion global opportunity

The shift to streaming platforms is transforming live event viewing, requiring advanced programmatic advertising solutions for global audiences.
Marketing tech
fromAdExchanger
4 weeks ago

Agents Play Nice, Ad Tech Does Not; The Cool Kids Click | AdExchanger

Agentic systems require interoperability, but competition among players may hinder industry adoption of new advertising technologies.
Marketing tech
fromThedrum
4 weeks ago

StackAdapt and Broadsign Team Up to Streamline Political pDOOH Ad Buys

Native support for Broadsign Auction Packages streamlines political ad campaign execution across screens and key audience segments.
#in-game-advertising
Marketing tech
fromThedrum
4 weeks ago

Anzu Names Chris Blight as VP Demand

Anzu provides advanced in-game advertising solutions that enhance player experience while enabling effective monetization for developers.
Marketing tech
fromThedrum
1 month ago

Anzu and OpenX Partner to Bring Programmatic In-Game Advertising to Marketers

Anzu partners with OpenX to enhance in-game advertising capabilities for marketers across various platforms.
Marketing tech
fromThedrum
1 month ago

Anzu and OpenX Partner to Bring Programmatic In-Game Advertising to Marketers

Anzu partners with OpenX to enhance in-game advertising capabilities for marketers across various platforms.
Marketing tech
fromThedrum
4 weeks ago

Anzu Names Chris Blight as VP Demand

Anzu provides advanced in-game advertising solutions that enhance player experience while enabling effective monetization for developers.
Marketing tech
fromThedrum
1 month ago

Anzu and OpenX Partner to Bring Programmatic In-Game Advertising to Marketers

Anzu partners with OpenX to enhance in-game advertising capabilities for marketers across various platforms.
Marketing tech
fromThedrum
1 month ago

Anzu and OpenX Partner to Bring Programmatic In-Game Advertising to Marketers

Anzu partners with OpenX to enhance in-game advertising capabilities for marketers across various platforms.
more#in-game-advertising
Marketing tech
fromMarketing Dive
4 weeks ago

Viant acquires TVision to realize CTV advertising trifecta

Viant acquires TVision Insights for $40 million to enhance ad measurement and improve programmatic ad-buying capabilities.
Marketing tech
fromThedrum
1 month ago

Adnami announces partnership with Reach plc, with publisher set to leverage its unique, attention-grabbing formats programmatically

Adnami partners with Reach plc to enhance programmatic advertising solutions across digital platforms in the UK.
Marketing tech
fromExchangewire
1 month ago

Shinka Achieves SOC 2 Type II Certification

Shinka achieved SOC 2 Type II certification, demonstrating its commitment to security and compliance as it scales globally.
Marketing tech
fromDigiday
1 month ago

Inside The Trade Desk's programmatic power struggle

The Trade Desk faces challenges as major agencies withdraw ad spend due to transparency concerns and competition in the programmatic ad industry.
Marketing
fromExchangewire
1 month ago

Displayce Powers Ubisoft's Multi-Country DOOH Campaign for Just Dance 2026 - ExchangeWire.com

Ubisoft launched a programmatic DOOH campaign for Just Dance 2026 to boost awareness and purchase intent across four countries during the holiday season.
Marketing tech
fromAdExchanger
1 month ago

Why CTV Is Becoming The First Real Test Of Agentic Advertising | AdExchanger

Connected TV growth complicates deal execution for publishers due to increased complexity and the need for coordination across disparate systems.
EU data protection
fromExchangewire
1 month ago

BIGO Ads Becomes a Registered Vendor under IAB Europe's Transparency & Consent Framework (TCF) - ExchangeWire.com

BIGO Ads is now a registered vendor of IAB Europe's Transparency & Consent Framework v2.2, enhancing its commitment to data privacy and responsible advertising.
fromExchangewire
1 month ago

Petri Kokkonen Appointed Co-Lead of IAB Europe's Programmatic Working Group - ExchangeWire.com

"I'm really excited to step into this shared role with Ralf, and I know that the whole IAB Finland team shares my enthusiasm. There is so much happening in the programmatic landscape right now, with AI impacting every corner of the ecosystem. We need to do all we can to support companies in navigating these changes and continuing to thrive, whether we're talking about buyers, sellers, or intermediaries."
Marketing tech
Marketing tech
fromDigiday
1 month ago

CNN builds in-house agent infrastructure as it prepares for AI-driven media trading

CNN plans to implement agentic infrastructure for media transactions by Q1 2027, focusing on testing and buyer behavior in 2026.
Marketing
fromAdExchanger
1 month ago

How Samsung Ads And Crumbl Got Their CTV Campaign To Perform Like Social | AdExchanger

Crumbl's success is driven by social media and its mobile app, which accounts for over 50% of sales.
Marketing tech
fromDigiday
1 month ago

Future of Marketing Briefing: Horizon Media is building a platform to orchestrate ad tech from a single command center

Horizon Media is developing an orchestration and intelligence layer to integrate various media marketplace partners into a central command center.
Marketing tech
fromExchangewire
1 month ago

CTV Accounts for 50% of Ad Views Across Europe - FreeWheel Video Marketplace Report

Ad views for CTV are growing significantly, with programmatic advertising also seeing strong year-over-year growth in both the US and Europe.
fromThedrum
1 month ago

Commercial Leader Saint Betteridge Joins Picnic Media

Picnic Media's offering is unique in its ability to expand the high quality ad experiences of social media to the open web. It's also a great place to work - full of talented individuals who are passionate about this industry and great minds keen to develop innovative solutions.
Marketing tech
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