Programmatic is shifting towards quality over quantity, highlighting the rise of curated deals and the closure of made-for-advertising websites. [ more ]
Shrinking budgets leave programmatic marketers with a raw deal
Programmatic advertising in the open marketplace is facing challenges due to budget constraints, complexity, and the perception of being cost-oriented with little proven effectiveness. [ more ]
Marketers take drastic measures as ad tech snafus erupt
Marketers are cutting out unreliable partners in ad tech to focus on trustworthy platforms, signaling a need for a fundamental overhaul in the programmatic ad industry. [ more ]
Programmatic is shifting towards quality over quantity, highlighting the rise of curated deals and the closure of made-for-advertising websites. [ more ]
Shrinking budgets leave programmatic marketers with a raw deal
Programmatic advertising in the open marketplace is facing challenges due to budget constraints, complexity, and the perception of being cost-oriented with little proven effectiveness. [ more ]
Marketers take drastic measures as ad tech snafus erupt
Marketers are cutting out unreliable partners in ad tech to focus on trustworthy platforms, signaling a need for a fundamental overhaul in the programmatic ad industry. [ more ]
The ANA Releases Its Second Transparency Report - Hits The Open Web As 25% Waste | AdExchanger
The Association of National Advertisers (ANA) has released its second Programmatic Media Supply Chain Transparency Report, which aims to address ad tech margin issues.
The report suggests reducing SSP contracts to between five and seven vendors and highlights that 25% of the open web programmatic market, amounting to $22 billion, is wasted. [ more ]
The ANA Releases Its Second Transparency Report - Hits The Open Web As 25% Waste | AdExchanger
The Association of National Advertisers (ANA) has released its second Programmatic Media Supply Chain Transparency Report, which aims to address ad tech margin issues.
The report suggests reducing SSP contracts to between five and seven vendors and highlights that 25% of the open web programmatic market, amounting to $22 billion, is wasted. [ more ]