#programmatic advertising
#programmatic advertising

Marketing tech

Future of TV Briefing: Inside Warner Bros. Discovery's programmatic upfront pitch

15 hours ago

Marketing tech

Global Ad Tech Player GumGum Expands into France with its Innovative Mindset Graph Technology

19 hours ago

Marketing tech

SuiteDSP Launches AI-Powered Omnichannel Media Buying with SPO Infrastructure

fromHoodline

Marketing tech

MrBeast Courts Advertisers at Manhattan Breakfast

'Google doesn't care that it's terrible': Brand, agency execs air frustrations with The Trade Desk, Google's Performance Max, Meta's Advantage+

AI-powered ad platforms and DSPs remain opaque, driving brand and agency frustration and prompting shifts in ad spending and vendor relationships.

The case for and against agentic media buying

Agentic media buying could reduce ad-tech intermediaries but may also increase opacity and fragmentation if used outside open-market scale.

Future of TV Briefing: Inside Warner Bros. Discovery's programmatic upfront pitch

More than half of Warner Bros. Discovery’s biddable programmatic demand comes from upfront deals, and growth is driven by automation, private marketplaces, and programmatic live sports.

15 hours ago

Global Ad Tech Player GumGum Expands into France with its Innovative Mindset Graph Technology

GumGum is opening a Paris office to expand in France using its AI-powered Mindset Graph for real-time, high-performance ad targeting.

19 hours ago

SuiteDSP Launches AI-Powered Omnichannel Media Buying with SPO Infrastructure

SuiteDSP launches a transparent, SPO-driven omnichannel DSP to simplify programmatic buying and improve visibility, efficiency, and supply quality across channels.

fromHoodline

MrBeast Courts Advertisers at Manhattan Breakfast

Beast Industries is pitching brands and agencies to convert creator audiences into programmatic-style ad buys during TV upfronts week.

'Google doesn't care that it's terrible': Brand, agency execs air frustrations with The Trade Desk, Google's Performance Max, Meta's Advantage+

AI-powered ad platforms and DSPs remain opaque, driving brand and agency frustration and prompting shifts in ad spending and vendor relationships.

more#programmatic-advertising

The case for and against agentic media buying

Agentic media buying could reduce ad-tech intermediaries but may also increase opacity and fragmentation if used outside open-market scale.

Mail Metro Media shifts ad strategy toward PMPs and fewer ads as it unifies stack

Mail Metro Media is expanding PMPs and managed programmatic using first-party data and reduced ad load to deliver measurable outcomes and counter open-market volatility.

Ad tech is lining up behind OpenAI (it's been here before)

ChatGPT ads are being broadly released to all StackAdapt advertisers, with no minimum spend, to drive testing and scaling alongside existing ad capabilities.

Marketing tech

White Bullet appoints Stuart Dickinson as Director of Advertising Operations and Client Success

Marketing tech

From AI Travel Agents to Creator Technology: Exploring 2026's Ad Tech Trends - ExchangeWire.com

Ad tech is lining up behind OpenAI (it's been here before)

ChatGPT ads are being broadly released to all StackAdapt advertisers, with no minimum spend, to drive testing and scaling alongside existing ad capabilities.

White Bullet appoints Stuart Dickinson as Director of Advertising Operations and Client Success

Stuart Dickinson joins White Bullet as Director of Advertising Operations to enhance adtech partnerships and programmatic integrations.

From AI Travel Agents to Creator Technology: Exploring 2026's Ad Tech Trends - ExchangeWire.com

AdTech Connect is shaping the future of ad tech with industry experts discussing trends like AI travel agents and programmatic OOH.

InMobi's MobileAction Deal Boosts Agentic Commerce And Global Advertising

Glance powers InMobi Ad Experiences with agentic commerce and differentiated data, while MobileAction expands iOS reach and developer support through AI-driven visibility tools.

20 hours ago

Digest: Alibaba Pushes 'Chat-to-Buy' With Qwen AI; Amazon Data Coming to Netflix Inventory Next Week; Instagram Eyes Long-Form CTV Push

Alibaba integrates Qwen into Taobao and Tmall to enable chat-to-buy shopping via text or voice, including recommendations, delivery tracking, and try-ons.

#agentic-ai

Marketing

Ad Tech Briefing: Accountability in adland's agentic era?

Marketing tech

What's Really Possible; The New Home Takeover | AdExchanger

What Does A Beta Test Of A Sell-Side Agent Look Like? | AdExchanger

Publishers are adopting agentic AI to deploy sales agents that autonomously negotiate and optimize ad inventory sales in real-time auctions on their behalf.

Marketing tech

Beverage marketer sees cost savings with agentic media-buying test

Ad Tech Briefing: Accountability in adland's agentic era?

AI agent-driven advertising raises accountability questions about ownership of failures, bias, mis-optimization, and mediocre output at scale.

What's Really Possible; The New Home Takeover | AdExchanger

Marketers seek practical applications of agentic AI rather than hype, focusing on automation and workflow improvements in programmatic advertising.

What Does A Beta Test Of A Sell-Side Agent Look Like? | AdExchanger

Publishers are adopting agentic AI to deploy sales agents that autonomously negotiate and optimize ad inventory sales in real-time auctions on their behalf.

Beverage marketer sees cost savings with agentic media-buying test

PubMatic and Butler/Till executed a fully autonomous AI-driven advertising campaign for Geloso Beverage Group that reduced supply chain costs by 5.5x while maintaining quality standards and exceeding performance targets.

Why Duluth trusts AI agents with bidding, but not brand storytelling

AI agents handle bidding and creative iteration while humans retain control over brand voice, humor, and ethos.

fromThe Motley Fool

Townsquare (TSQ) Q1 2026 Earnings Transcript | The Motley Fool

Digital revenue reached an all-time high, driving most segment profit as programmatic advertising and media partnerships expanded while other ad categories declined.

fromInvesting.com Australia

Amazon's Interactive CTV Ad Suits Now Includes Creative Optimization | AdExchanger

Dynamic TV Creative customizes TV ad interactive elements using Amazon shopping signals to match viewers’ purchase journey while reducing ad fatigue.

Media industry

Earnings call transcript: Townsquare Media Q1 2026 earnings beat expectations By Investing.com

Q1 2026 delivered EPS and revenue above forecasts, driven by digital-first growth, programmatic advertising gains, and improved margins despite a slight revenue decline.

Where Trade Desk sees advertising opportunity following bruising Q1

Q1 revenue rose 12% to $689 million, but growth slowed as advertisers pulled back amid macro uncertainty and cautious Q2 guidance drove share declines.

Trade Desk Tumbles 13%, AppLovin Holds Gains as Ad-Tech Q1 Earnings Split Wall Street

Trade Desk shares fell after a Q1 earnings miss and softer Q2 outlook, while AppLovin rose on a beat-and-raise quarter.

fromRAIN News

New industry group to reshape programmatic advertising

Automation is transforming digital advertising, necessitating transparency and governance to address inefficiencies in programmatic transactions.

5 days ago

Where Trade Desk sees advertising opportunity following bruising Q1

Q1 revenue rose 12% to $689 million, but growth slowed as advertisers pulled back amid macro uncertainty and cautious Q2 guidance drove share declines.

Trade Desk Tumbles 13%, AppLovin Holds Gains as Ad-Tech Q1 Earnings Split Wall Street

Trade Desk shares fell after a Q1 earnings miss and softer Q2 outlook, while AppLovin rose on a beat-and-raise quarter.

fromRAIN News

New industry group to reshape programmatic advertising

Automation is transforming digital advertising, necessitating transparency and governance to address inefficiencies in programmatic transactions.

more#digital-advertising

#ad-tech

Marketing tech

Trade Desk Just Got Hammered: Three Firms Downgrade After Q1 Miss, Weak Q2 Guide

Marketing tech

Future of TV Briefing: Ad tech's pod bidding push moves CTV toward advancing the live sports ad model in 2026

Marketing tech

Axis Achieves Google Authorised Buyer Status, Expanding Premium Inventory Access for Partners

Marketing tech

Paramount's Upfront Pitch Is About Three Things | AdExchanger

After The Trade Desk's audit row, rivals rush to pitch features and transparency chops

Transparency crises in ad tech prompt competitors to pitch their services, but buyers remain skeptical and focused on value over transparency claims.

Marketing

The Wires 2026: "I'm Looking for Authenticity and Real Outcomes" - ExchangeWire.com

Trade Desk Just Got Hammered: Three Firms Downgrade After Q1 Miss, Weak Q2 Guide

Trade Desk shares fell sharply after multiple downgrades, weak guidance, and concerns about losing market share and structural growth headwinds.

Future of TV Briefing: Ad tech's pod bidding push moves CTV toward advancing the live sports ad model in 2026

Ad tech companies are enhancing CTV's programmatic supply chain for improved auction dynamics, particularly with the introduction of pod bidding.

Axis Achieves Google Authorised Buyer Status, Expanding Premium Inventory Access for Partners

Axis has achieved Google Authorised Buyer status, granting direct access to Google's Ad Exchange for enhanced programmatic inventory.

Paramount's Upfront Pitch Is About Three Things | AdExchanger

Paramount is enhancing ad tech integration and launching new products to meet modern marketers' needs for effective media planning and optimization.

After The Trade Desk's audit row, rivals rush to pitch features and transparency chops

Transparency crises in ad tech prompt competitors to pitch their services, but buyers remain skeptical and focused on value over transparency claims.

The Wires 2026: "I'm Looking for Authenticity and Real Outcomes" - ExchangeWire.com

The Wires celebrates a decade of recognizing excellence in ad tech with a diverse judging panel evaluating impactful entries.

PubMatic's Agentic AI Is Going Beyond Direct Deals | AdExchanger

AgenticOS enables fully autonomous end-to-end ad campaigns, improving CPMs and expanding inventory access while driving PubMatic’s emerging revenue growth.

Roku Delivers Upfront Dinners With A Side Of Full-Funnel | AdExchanger

Client dinners replace formal upfront presentations to enable in-room dialogue, supporting full-funnel solutions and performance-focused outcomes amid media fragmentation.

5 days ago

WTF is a unified ad platform?

Unified advertising platforms combine buying and selling capabilities in one system, enabling end-to-end targeting, bidding, optimization, inventory, yield, and data activation.

Amazon, LinkedIn help advertisers reach professionals via CTV ads

Amazon Ads and LinkedIn enable B2B targeting on streaming TV via Amazon DSP using LinkedIn first-party audience signals through Microsoft Monetize.

5 days ago

Thrad Sponsors ADSN: The Ad-Supported Network, Bringing Real-Time Ad Tech to Industry Conversations

Thrad sponsors ADSN podcast to reach ad tech professionals as AI reshapes advertising infrastructure and monetization standards across conversational interfaces.

The 'Hair-On-Your-Pillow' Theory of Contextual Advertising

Contextual advertising's effectiveness depends on the environment, influencing how messages are perceived and received.

#viooh

Marketing tech

VIOOH Partners with Abode Media to Expand Programmatic DOOH Footprint

Marketing tech

VIOOH Expands Programmatic DOOH Reach Across Brazil's Major Cities With We OOH Partnership

Marketing tech

VIOOH Partners with Abode Media to Expand Programmatic DOOH Footprint

Marketing tech

VIOOH Expands Programmatic DOOH Reach Across Brazil's Major Cities With We OOH Partnership

What's POSSIBLE With AI | AdExchanger

AI is set to transform marketing through agent-to-agent advertising, impacting campaign planning and data management.

#roku

fromDeadline

Marketing tech

Roku posted strong first-quarter results paced by a 27% rise in advertising revenue.

fromVariety

Roku Taps Consumer Data From Best Buy, Instacart, Others in 'Roku Curate' Offer to Advertisers

Roku Curate provides advertisers with first-party data to measure consumer actions after viewing commercials.

fromDeadline

Marketing tech

Roku posted strong first-quarter results paced by a 27% rise in advertising revenue.

fromVariety

Roku Taps Consumer Data From Best Buy, Instacart, Others in 'Roku Curate' Offer to Advertisers

Roku Curate provides advertisers with first-party data to measure consumer actions after viewing commercials.

PubMatic and IAB Europe Release New Research Revealing the State of Online Video Advertising Today and Predictions for the Year Ahead

Media buyers are increasingly investing in video advertising, particularly connected TV, due to its cost-effectiveness and audience reach.

Media industry

WPP CFO says The Trade Desk operates in a smaller slice of the ad market

WPP's CFO emphasized transparency and the diminishing role of the open internet in ad spending during discussions about The Trade Desk.

What A Lead Generation Conference Taught Me About Fixing Ad Ops | AdExchanger

Lead generation and programmatic advertising must prioritize customer lifetime value over volume to achieve sustainable success.

fromMarTech

IAB Tech Lab updates OpenRTB to better define live content | MarTech

IAB Tech Lab updates OpenRTB to clarify definitions of live content and improve pricing communication in programmatic advertising.

Pinterest Is Ready For Its CTV Debut | AdExchanger

Pinterest's acquisition of tvScientific enables user data access for CTV ad targeting, marking a significant shift in advertising strategy.

fromYcombinator

Show HN: LLMs consume 5.4x less mobile energy than ad-supported web search | Hacker News

On mobile devices, a standard LLM session uses on average 5.4 times less energy than a classic ad-supported web search session, highlighting the efficiency of LLMs in this context.

Opera Mediaworks expands EMEA video team as it readies for sales growth

Consumer appetite for video is shaping the digital advertising world. Advertisers not currently taking advantage of this format are missing out on significant reach.

Firefly Expands Programmatic Capabilities Through Integration with VIOOH

Firefly integrates with VIOOH to enhance programmatic access to moving out-of-home advertising.

Media industry

Why live streaming is a borderless $4 billion global opportunity

The shift to streaming platforms is transforming live event viewing, requiring advanced programmatic advertising solutions for global audiences.

Agents Play Nice, Ad Tech Does Not; The Cool Kids Click | AdExchanger

Agentic systems require interoperability, but competition among players may hinder industry adoption of new advertising technologies.

America's Test Kitchen Puts Direct And Programmatic Access On Its Menu | AdExchanger

America's Test Kitchen now offers standalone ad inventory for its free ad-supported TV channels, enhancing transparency and control for advertisers.

Agents Play Nice, Ad Tech Does Not; The Cool Kids Click | AdExchanger

Agentic systems require interoperability, but competition among players may hinder industry adoption of new advertising technologies.

America's Test Kitchen Puts Direct And Programmatic Access On Its Menu | AdExchanger

America's Test Kitchen now offers standalone ad inventory for its free ad-supported TV channels, enhancing transparency and control for advertisers.

AI Is The New Ad Space | AdExchanger

AI can enhance creativity and change how consumers discover products, beyond just improving efficiency and productivity.

StackAdapt and Broadsign Team Up to Streamline Political pDOOH Ad Buys

Native support for Broadsign Auction Packages streamlines political ad campaign execution across screens and key audience segments.

Anzu Names Chris Blight as VP Demand

Anzu provides advanced in-game advertising solutions that enhance player experience while enabling effective monetization for developers.

Anzu and OpenX Partner to Bring Programmatic In-Game Advertising to Marketers

Anzu partners with OpenX to enhance in-game advertising capabilities for marketers across various platforms.

Anzu and OpenX Partner to Bring Programmatic In-Game Advertising to Marketers

Anzu partners with OpenX to enhance in-game advertising capabilities for marketers across various platforms.

Anzu Names Chris Blight as VP Demand

Anzu provides advanced in-game advertising solutions that enhance player experience while enabling effective monetization for developers.

Anzu and OpenX Partner to Bring Programmatic In-Game Advertising to Marketers

Anzu partners with OpenX to enhance in-game advertising capabilities for marketers across various platforms.

Anzu and OpenX Partner to Bring Programmatic In-Game Advertising to Marketers

Anzu partners with OpenX to enhance in-game advertising capabilities for marketers across various platforms.

more#in-game-advertising

Viant acquires TVision to realize CTV advertising trifecta

Viant acquires TVision Insights for $40 million to enhance ad measurement and improve programmatic ad-buying capabilities.

Adnami announces partnership with Reach plc, with publisher set to leverage its unique, attention-grabbing formats programmatically

Adnami partners with Reach plc to enhance programmatic advertising solutions across digital platforms in the UK.

Shinka Achieves SOC 2 Type II Certification

Shinka achieved SOC 2 Type II certification, demonstrating its commitment to security and compliance as it scales globally.

Inside The Trade Desk's programmatic power struggle

The Trade Desk faces challenges as major agencies withdraw ad spend due to transparency concerns and competition in the programmatic ad industry.

fromSearch Engine Roundtable

Google AdSense To Experiment With New Ad Technology Partners

Google will experiment with updated ad technology partners starting April 20, 2026, with potential implementation on or after June 5, 2026.

Displayce Powers Ubisoft's Multi-Country DOOH Campaign for Just Dance 2026 - ExchangeWire.com

Ubisoft launched a programmatic DOOH campaign for Just Dance 2026 to boost awareness and purchase intent across four countries during the holiday season.

Why CTV Is Becoming The First Real Test Of Agentic Advertising | AdExchanger

Connected TV growth complicates deal execution for publishers due to increased complexity and the need for coordination across disparate systems.

EU data protection

BIGO Ads Becomes a Registered Vendor under IAB Europe's Transparency & Consent Framework (TCF) - ExchangeWire.com

BIGO Ads is now a registered vendor of IAB Europe's Transparency & Consent Framework v2.2, enhancing its commitment to data privacy and responsible advertising.

Petri Kokkonen Appointed Co-Lead of IAB Europe's Programmatic Working Group - ExchangeWire.com

"I'm really excited to step into this shared role with Ralf, and I know that the whole IAB Finland team shares my enthusiasm. There is so much happening in the programmatic landscape right now, with AI impacting every corner of the ecosystem. We need to do all we can to support companies in navigating these changes and continuing to thrive, whether we're talking about buyers, sellers, or intermediaries."

Marketing tech

CNN builds in-house agent infrastructure as it prepares for AI-driven media trading

CNN plans to implement agentic infrastructure for media transactions by Q1 2027, focusing on testing and buyer behavior in 2026.

How Samsung Ads And Crumbl Got Their CTV Campaign To Perform Like Social | AdExchanger

Crumbl's success is driven by social media and its mobile app, which accounts for over 50% of sales.

Future of Marketing Briefing: Horizon Media is building a platform to orchestrate ad tech from a single command center

Horizon Media is developing an orchestration and intelligence layer to integrate various media marketplace partners into a central command center.

CTV Accounts for 50% of Ad Views Across Europe - FreeWheel Video Marketplace Report

Ad views for CTV are growing significantly, with programmatic advertising also seeing strong year-over-year growth in both the US and Europe.

Commercial Leader Saint Betteridge Joins Picnic Media

Picnic Media's offering is unique in its ability to expand the high quality ad experiences of social media to the open web. It's also a great place to work - full of talented individuals who are passionate about this industry and great minds keen to develop innovative solutions.

Marketing tech

What happens when agency execs negotiate against AI agents

The interactive game created to test AI agents in advertising negotiations revealed that these agents could represent both buyers and sellers effectively, showcasing their potential in the industry.

Marketing tech

Women in technology

AdExchanger and The Women in Programmatic Network Renew Partnership for 2026 Events to Elevate Women's Voices in Ad Tech | AdExchanger

AdExchanger renews partnership with TWIPN for 2026 to enhance diversity in programmatic advertising.

MyFitnessPal Wants To Start The Health And Wellness Subsector Of Retail Media | AdExchanger

MyFitnessPal launches a data-driven advertising business leveraging user meal planning and nutrition data, expanding from single mobile display ads to multiple formats including video, native ads, and branded integrations through direct sales channels.

Future Is Training Its AI On Publisher First-Party Data | AdExchanger

Future launches Helix, an AI-powered solution leveraging first-party data and predictive modeling to optimize ad campaigns and attract performance-focused advertisers.