#programmatic advertising

[ follow ]
#programmatic-advertising
AdExchanger
2 weeks ago
Marketing tech

The Shrinking Open Web | AdExchanger

Programmatic is shifting towards quality over quantity, highlighting the rise of curated deals and the closure of made-for-advertising websites. [ more ]
Digiday
2 weeks ago
Marketing

Shrinking budgets leave programmatic marketers with a raw deal

Programmatic advertising in the open marketplace is facing challenges due to budget constraints, complexity, and the perception of being cost-oriented with little proven effectiveness. [ more ]
Digiday
2 weeks ago
Marketing

Marketers take drastic measures as ad tech snafus erupt

Marketers are cutting out unreliable partners in ad tech to focus on trustworthy platforms, signaling a need for a fundamental overhaul in the programmatic ad industry. [ more ]
Digiday
2 weeks ago
Marketing tech

A brand safety watchdog wants to galvanize ad tech vendors to save publishers from MFA classification

Publishers in partnership with BSI are pushing for better understanding and guidelines on MFA content.
The digital media landscape is facing challenges with distinguishing between 'made-for-advertising' and 'made-for-arbitrage' content. [ more ]
WIRED
2 weeks ago
Marketing

How Advertising Broke the World

Misinformation is funded unwittingly by big brands through programmatic advertising. [ more ]
The Drum
2 weeks ago
Artificial intelligence

How to embrace AI-powered programmatic: 'Step away from the hype'

Prioritize business acumen over tech in AI for programmatic advertising; don't view AI as the sole solution to all business needs. [ more ]
AdExchanger
2 weeks ago
Marketing tech

The Shrinking Open Web | AdExchanger

Programmatic is shifting towards quality over quantity, highlighting the rise of curated deals and the closure of made-for-advertising websites. [ more ]
Digiday
2 weeks ago
Marketing

Shrinking budgets leave programmatic marketers with a raw deal

Programmatic advertising in the open marketplace is facing challenges due to budget constraints, complexity, and the perception of being cost-oriented with little proven effectiveness. [ more ]
Digiday
2 weeks ago
Marketing

Marketers take drastic measures as ad tech snafus erupt

Marketers are cutting out unreliable partners in ad tech to focus on trustworthy platforms, signaling a need for a fundamental overhaul in the programmatic ad industry. [ more ]
Digiday
2 weeks ago
Marketing tech

A brand safety watchdog wants to galvanize ad tech vendors to save publishers from MFA classification

Publishers in partnership with BSI are pushing for better understanding and guidelines on MFA content.
The digital media landscape is facing challenges with distinguishing between 'made-for-advertising' and 'made-for-arbitrage' content. [ more ]
WIRED
2 weeks ago
Marketing

How Advertising Broke the World

Misinformation is funded unwittingly by big brands through programmatic advertising. [ more ]
The Drum
2 weeks ago
Artificial intelligence

How to embrace AI-powered programmatic: 'Step away from the hype'

Prioritize business acumen over tech in AI for programmatic advertising; don't view AI as the sole solution to all business needs. [ more ]
moreprogrammatic-advertising
AdExchanger
5 months ago
Marketing

NBCUniversal Flexes Its Programmatic Prowess During CES | AdExchanger

About 30% of Peacock ads are sold programmatically.
NBCU's programmatic ad revenue rose 50% last year compared to 2022. [ more ]
#transparency
AdExchanger
6 months ago
Marketing

How To Craft An Effective Supply-Path Optimization Strategy | AdExchanger

Understanding supply-path optimization (SPO) is key for advertisers and agencies to unlock efficiency and value in programmatic advertising.
SPO allows advertisers to reduce intermediaries, gain more control, and strategically allocate budgets for optimal performance. [ more ]
AdExchanger
6 months ago
Marketing tech

The ANA Releases Its Second Transparency Report - Hits The Open Web As 25% Waste | AdExchanger

The Association of National Advertisers (ANA) has released its second Programmatic Media Supply Chain Transparency Report, which aims to address ad tech margin issues.
The report suggests reducing SSP contracts to between five and seven vendors and highlights that 25% of the open web programmatic market, amounting to $22 billion, is wasted. [ more ]
AdExchanger
6 months ago
Marketing

How To Craft An Effective Supply-Path Optimization Strategy | AdExchanger

Understanding supply-path optimization (SPO) is key for advertisers and agencies to unlock efficiency and value in programmatic advertising.
SPO allows advertisers to reduce intermediaries, gain more control, and strategically allocate budgets for optimal performance. [ more ]
AdExchanger
6 months ago
Marketing tech

The ANA Releases Its Second Transparency Report - Hits The Open Web As 25% Waste | AdExchanger

The Association of National Advertisers (ANA) has released its second Programmatic Media Supply Chain Transparency Report, which aims to address ad tech margin issues.
The report suggests reducing SSP contracts to between five and seven vendors and highlights that 25% of the open web programmatic market, amounting to $22 billion, is wasted. [ more ]
moretransparency
Digiday
6 months ago
Marketing tech

Research Briefing: Programmatic hits road bumps heading into 2024

The advertising industry is facing challenges in adapting to a cookieless world due to Google disabling third-party cookies in 2024.
Despite the challenges, 98% of agency clients still spend on programmatic ads. [ more ]
Digiday
6 months ago
Marketing

Digiday+ Research: Agency clients favor programmatic over direct-sold ads, as confidence - and spending - fall in online display

Agency clients are losing confidence in online display ads due to uncertainty around programmatic.
Clients have a strong preference for programmatic display ads over direct-sold ads. [ more ]
[ Load more ]